Consumer Behavior Notes
Notes will be posted for each major topic

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Introduction to Consumer Analysis, Decision making  Communication and persuasion
 Problem Recognition and Search  Cultural and subcultural influences on consumer behavior
 Consumption and Post-Purchase Behavior  Social Class and Reference Groups
 Symbols, Self Image, and personality traits  Families and Households
 Lifestyles and psychographics  Public Policy and Consumer Advocacy
 Memory, learning, and perception  The Americans with Disabilities Act and Retail Decisions
 Motivation, mood, and involvement  Color Vision Problems and Web Design, Advertising
 Beliefs, attitude, and intention  Consumer behavior and society 

Review for Midterm Exam
Review For Final Exam