Consumer Behavior Notes
Notes will be posted for each major topic
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Introduction to Consumer Analysis, Decision making
Communication and persuasion
Problem Recognition and Search
Cultural and subcultural influences on consumer behavior
Consumption and Post-Purchase Behavior
Social Class and Reference Groups
Symbols, Self Image, and personality traits
Families and Households
Lifestyles and psychographics
Public Policy and Consumer Advocacy
Memory, learning, and perception
The Americans with Disabilities Act and Retail Decisions
Motivation, mood, and involvement
Color Vision Problems and Web Design, Advertising
Beliefs, attitude, and intention
Consumer behavior and society
Review for Midterm Exam
Review For Final Exam