How do our consumer marketing strategies affect consumer well-being?
Many of the concepts and methods from this course can be applied in ways that have questionable ethics and potentially harmful effects on consumers.

How can responsible firms address these issues?
 

Development of a consumer culture

Are consumers vulnerable to the messages in advertising? For instance, are standards of beauty for females too difficult to achieve? The Effect of Consumption on the Quality of Life Materialism and the Dark Side of  Consumer Society Why Are Material Possessions Important? The Materialistic Personality
Three personality traits are common to materialistic people:
Envy Non-generousness


Materialistic Personality (continued)
Possessiveness

Addictive or Compulsive Behavior

Shoplifting


Which items are most likely to be shoplifted?
Discussion
 

Shoplifting (continued)


Ethics in Marketing

What are some examples?
Ethical Consumer actions by firms
Unethical Consumer actions by firms
 

How can your company develop a checklist on legality and ethics? Eight tests


Additional Tests

Tobacco Industry Advertising Has Been a Significant Example

Cigarette Advertising used to promote its Glamour, Ruggedness, or Healthfulness
 

Quality-of-Life (QOL) Marketing

QOL Analysis can enable firms to be proactive in meeting needs of consumers