Understanding the ADA

Observing the Challenged Shopper

Challenged Shoppers want to be treated as Shoppers First

The Key Concept of Continuous Sequence


Phase I:  Simulation

Shopping Trips

Shopping Doesn’t Make the Grade:  A Poorly-Planned Pathway


Access Equipment: Condition, Location, and Convenience

Inaccessible Merchandise and “Overhead” Displays


“Fitting in” the Fitting Room ... and Getting Out Again

Phase II: Accompanying Challenged Shoppers

What do we assume about shoppers?


It Only Takes a Problem in Part of the Process ...


Decorations and Displays Can Be Dangerous


Many Stores Send their Customers Away because . . .

Myths and Realities

The Needs of Disabled Shoppers are the Needs of Many Shoppers
Some equipment, such as automatic doors, benefit other customers, such as parents with small children and older shoppers
Universal design improves life for all consumers
 

And What About the Invisible Disabled Shoppers?
Many persons have a limitation in a life ability which is unseen
They are often insulted and ridiculed, since they may “look” as if no disability exists. Their needs may go unaddressed.
Benches for resting needed by invisible disabled, such as those with asthma, back problems, and epilepsy
 

Phase III:  What Do the Retailers Say?

What did the Retailers Know?

Reactive Responses vs. A Predictable Shopping Experience

What is Really Wanted is ...

And There’s More . . .

Notice That Many of These Wants Are Cost-Free

Low-Cost, High-Impact Accommodations

More Ideas . . .


Limit Expense and Maximize Cost-Effectiveness of Accommodations


And the Good News is . . . Accommodation is No Surprise!