Global Marketing
Notes
Click the set number that you wish to view
Notes indicated by a # have been updated for 2003
1 Global Market Strategies#
10 Global Sourcing Strategy
2 Interdependence#
11 Developing New Products for Global Markets
3 Financial Systems*
12 Marketing Products and Services - see notes #11
4 Marketing Strategy and Cultural Understanding#
13 Global Pricing*
5 Political and Legal Risk Factors#
14 Communicating with the World Consumer#
6 Global Marketing Research#
15 Sales Management
7 Segmentation and Positioning#
16 Global Logistics and Distribution #
8 Global Competitive Analysis#
17 Export and Import Management#
9 Market Entry Decisions#
18 Organizing Global Marketing Efforts
19 E-commerce in Global Markets #
