International Marketing
Notes
These are major topics, not chapter numbers!
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1 Cooperation and Protectionism
2 What Is the Impact of Geography and History?
3 Global Cultural Environment
4 Governmental Effects on Global Business
4a The Role of Ethics
5 Global Marketing Research
6 Infonation
7 Multinational Market
8 Market Entry Decisions
9 Consumer and Industrial Products
10 Global Distribution Issues
11 Pricing in Global Markets
12 International Notes on Exporting and Market Entry
updated
13 Global Promotional Strategy*
14 Business Customs in Global Marketing
Review for Midterm Exam
Review For Final Exam
