Midterm:  Our midterm is Thursday, Sept. 29th,  2005.  The exam is worth 20 points.  It will cover concepts introduced in class regardless of chapter (e.g. prototype store),  examples, applications, handouts, videos, cases discussed in class.  You should emphasize everything we have done in class. The concepts generally come from Chapters 1-8, plus Chapter 18.

How to study:
a. Current retail buzzwords - what is the vocabulary that we use in industry? e.g. multichannel marketing, sales per square foot, site selection
b. "Classic" theoretical terms - wheel of retailing, margin-turnover classification
c.  Cases used in class:  Sears, Lowe's and Home Depot
d.  Handouts - Envirosell, convenience stores, dollar stores, Kohls, WaWa, etc.
e.  Videos - Envirosell, Stu Leonard, McDonald's
 

Focusing your work:
a. Use the class notes and discussions as a guide. The notes provide many examples to help you think through the concepts
b. The key concepts are posted as part of the notes.
c. Concepts brought into class discussion are also relevant - e.g. "prototype stores", Americans with Disabilities Act
 

Here are some topics to cover in your review:
basics, patronage builders, etc.
categories of merchandise
category killer, big box store, power center, demalling, etc.
consumer research measures - demographics, psychographics, segmentation
consumer risk - financial, physical, etc.
database marketing, data mining, statistical analysis
expected vs. augmented services
extended, limited, routine decision making
image
impulse shopping
international retailing
laws affecting disabled consumers
loyalty programs
mystery shopping
outshopping
positioning
primary research scales - likert scales, semantic differential scales
scrambled merchandising
service - intangibility, etc.
retail anthropology
retail atmospherics and its component parts
retail classfications
retail consistency
retail ownership forms, pros and cons
retail strategy and mission, objectives, etc.
wheel of retailing
width and depth of assortment