Research on Consumers with Disabilities and the ADA

   Much of my work over the past several years has been aimed at studying the experiences, problems, and opportunities for consumers with disabilities. Disabled persons represent approximately 20 percent of the United States population, yet their concerns, needs, and thoughts are often missing from business education and academic research..

Ongoing Research:

1.  Research on Women and Disabilities

2.  Research on Mobility Disabilities


Baker, Stacey Menzel and Carol Kaufman-Scarborough (2001),  “Marketing And Public Accommodation:  A Retrospective On Title III Of The Americans With Disabilities Act,”  Journal of Public Policy and Marketing, Volume 20, No. 2 (Fall), 297-304.

Kaufman-Scarborough, Carol (2001), “Accessible Advertising for Visually-Disabled Persons:  The Case of Color Deficient Consumers,” Journal of Consumer Marketing, Volume 18 (Summer), Number 4, 303-316.

Kaufman-Scarborough, Carol (2001), “Sharing the Experience of Disabled Consumers:  Building Understanding Through Ethnography,”  Special Issue of the Journal of Contemporary Ethnography focusing on Marketing, Consumer Behavior, and Ethnography, edited by Eric J. Arnould, Volume 30, Number 4 (August), 430-464.

Kaufman-Scarborough, Carol  (2000), “Seeing Through the Eyes of the Color-Deficient Shopper: Consumer Issues for Public Policy,” Journal of Consumer Policy, 23 (4):461-492.

Kaufman-Scarborough, Carol (1999), "Reasonable Access for Mobility-Disabled Persons is More Than Widening the Door," Journal of Retailing, Volume 75, No. 4, 479-508.

Kaufman-Scarborough, Carol (1998), “Retailers’ Perceptions of the ADA: Suggestions for Low-Cost, High-Impact Accommodations for Disabled Shoppers,” Journal of Consumer Marketing, 15(2/3), 94-110.

Kaufman, Carol Felker (1995), "Shop 'Til You Drop:  Tales from a Physically Challenged Shopper," The Journal of Consumer Marketing, Vol. 12, No. 3, 51-67.

Suggested Links

There are many sources that provide various perspectives on disabilities issues. Here is a selection of sites that have proven to be useful in my work. Many have organized sets of links to a variety of information.

American Association of People with Disabilities

The National Organization on Disability

Interesting Sites
Arts and Disabilities Web Tour

Legal Resources
Americans with Disabilities Act Document Center

Access by Design

U.S. Access Board

U.S. Department of Justice Americans with Disabilities Act ADA HOME PAGE

News Sources
International Disability News Ticker

Programs of Study and Research on Disabilities Issues
Society for Disability Studies Links

Educational and Social Responses to Disability in China, Japan & Korea, from Antiquity to 1950:

Disability World is the web-zine of the International Disability Exchanges and Studies (IDEAS) Project 2000-2004.

Statistics on Persons with Disabilities
U.S. Census Bureau