You'll note that our presentation dates
are Dec. 3 and 5th. Talk among the persons in your group to see if you
prefer one or the other. I will ask each group to submit their first preference.
Preference will be given to persons with other major presentations on the
same days.I will be using information directly from the presentations as
examples on your final exam, so attendance is mandatory.
Your next step is to work on refining your topic down to a manageable and interesting focus. Usually this can be done in several practical steps:
a. schedule a meeting with me to discuss your interests (usually lasts 20 minutes)
b. think about your ways to narrow down
your topic - e.g. suppose you were teaching the class
about your topic or presenting a report
to your company. What would you want them to know? What examples would
you choose?
c. Your report should focus ONLY on the topic and the information needed to analyze it well. This is NOT a marketing plan covering the complete introduction of a product into a specific country!
d. Start looking for information using sources of info from class. Business and Industry, plus the Exporters' Encyclopedia, can give you great direction in a little amount of time. I often start looking in Business and Industry to search for examples where controversies are taking place.
e. Be practical! Select country examples
and product examples that can be readily found.
Term Project International Marketing Fall 2002, Kaufman-Scarborough
Group 1.
Cultural Do’s and Taboo’s in International
Markets: Understanding Consumers in India
Sarah Williams, Liz Stevenson,
Eric Romolini, Mike Kollar
Meeting Date:_________________
Specific Topic:
Group 2.
How Do We Sell When the Monetary System
is Changing? Pricing with the Euro
Rosemary Sedalis, Kirsten Ripley, Christine
Tuanquin, Paul Lettieri, Stacy LaBance
Meeting Date:_________________
Specific Topic:
Group 3
Ethics in Global Markets: Unsafe
Products and Consumer Deception
Frances Wen, Kathy Lei, Jennifer Sabatino,
Michelle Gemmell
Meeting Date:_________________
Specific Topic:
Group 4:
New Products for Big Emerging
Markets: the Case of ________ (choose one of your interest)
Jillian Randazzo, Mike Lewis,
Tara Bartlomiejusz, Tien Lam, Ericka Falber
Meeting Date:_________________
Specific Topic:
Group 5:
Trade Barriers, Protectionism, and
Cooperation: The Case of the European Union
Wan Lee, Jim Nolan, Patrick Quinn,
Maurice Cotton, Liz Rivera
Meeting Date:_________________
Specific Topic:
Group 6:
Developing Global Retail Distribution
on the World Wide Web: Global E-Commerce Methods
Jared Adelson, Patrick Fisher, Orin
Belinsky, Frederick Weber, Joseph Hudrick
Meeting Date:_________________
Specific Topic:
Group 7: .Say What You Mean and Mean
What You Say: Advertising in the Middle East
Al Sorichetti, Mark Santos, Lance Mitchell,
Erin Quigley, William Campbell
Meeting Date:_________________
Specific Topic: