>>>Lady Madonna

Lady Madonna is a series of posters that comments on our addiction to the image of celebrity.
Celebrity and consumption have taken on religious status. These ideas have become
the foundation and dogma of daily living. Andy Warhol called celebrity “the mythology of America”.

Using Madonna as a metaphor for celebrity, I created a series of posters,
postcards, flyers and t-shirts that addresses the inherent religious and inescapable,
ubiquitous nature of the celebrity machine.Madonna’s success is in the creation
and transformation of image. My intent with these posters were to express
image not through pictorial representation, but through language.

The idea of celebrity “image” goes beyond the purely visual pictorial representation,
but through the words and thoughts that is promoted by the celebrity.
The posters contain extracted lines from various popular Madonna songs,
that reflect religious ideology, as well as lines that can be read as advertising slogans.

The visual language attempts to represent our everyday experience,
where we are bombarded with a landscape filled with different graphic
typefaces and vernaculars, and forced to exist within the constant “circus”
of religion and media, two forces that are the core of our society, as well as,
forces that are inherent in the concept of “celebrity”.