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Syllabus Spring 2009 Survey
Research Methods (56:830:638 sec.01) Notes: (1) Required readings are shown below in boldface
type. Text for Basic Concepts: Singleton,
R. A., & Straits, B. C. (2005). Approaches to social
research (4th
edition). New York: Oxford University Press. (will be available at
University
District
bookstore; do not get older edition) Jan. 20 Introduction to Surveys as Research Methodology Reading: Singleton & Straits: chapter 1
Reference (not required reading): Groves, R. M., Fowler, F. J., Couper, M. P., Lepkowski, J.
M., Singer, E., & Tourangeau, R.
(2004). Survey methodology. Hoboken, NJ: Wiley.
Jan. 27 Research Questions, Research Designs, & Hypothesis Generation Reading: Singleton & Straits: chapter 3
References (not required reading): McGuire, W. G. (1997). Creative hypothesis generating in
psychology: Some useful heuristics. Annual Review of Psychology, 48,
1-30.
Reading: Singleton & Straits: chapter 4, and pp. 384-392
Readings: Singleton & Straits: chapter 5 Groves, R. M., Fowler, F. J., Couper, M. P., Lepkowski, J.
M., Singer, E., & Tourangeau, R. (2004). Survey
methodology. Hoboken, NJ: Wiley. (read chapter 3: Target
populations, sampling frames, and
coverage error) Rizzo, L., Brick, J.M., and Park, I. (2004). A minimally intrusive method for sampling persons in random digit dial surveys. Public Opinion Quarterly, 68, 267-274.
References (not required reading): Henry, G. T. (1990). Practical sampling. Thousand
Oaks, CA:
Sage.
Kuusela, V., Callegaro, M., & Vehovar, V. (2008). The influence of mobile telephones on telephone surveys. In J. M. Lepkowski, C. Tucker, J. M. Brick, E.D. de Leeuw, L. Japec, P. J. Lavrakas, M. W. Link, & R. L. Sangster (Eds.), Advances in telephone survey methodology (pp. 87-112). Hoboken, NJ: Wiley
Feb. 17 Survey Research Modes, Designs, & Ethics Readings: Singleton & Straits: chapter 8
de Leeuw, E. D. (2005). To mix or not to mix data collection modes in surveys. Journal of Official Statistics, 21, 233-255. American Association for Public Opinon Research (2005). Code of Professional Ethics & Practices. http://www.aapor.org/aaporcodeofethics
(Complete Rutgers Human Subjects
Certification Program) Biemer, P. P., & Lyberg, L. E. (2003). Introduction to survey quality. Hoboken,
NJ: Wiley. (chapter 6: Data collection modes and associated errors)
Lepkowski, J. M., Tucker, C., Brick, J. M., de Leeuw, E. D., Japec, L. Lavrakas, P. J., Link, M. W., & Sangster, R. L. (Eds.). (2007). Advances in telephone survey methodology (pp. 87-112). Hoboken, NJ: Wiley. Couper, M. P., Baker, R. P., Bethlehem, J., Clark, C. Z. F., Martin, J., Nicholls, W. L. II, & O’Reilly, J. M. (1998). Computer assisted survey information collection. New York: Wiley.
Feb. 24 Survey Participation and Nonresponse Readings: Groves, R. M., & Couper, M. P. (1998). Nonresponse in
household interview surveys. New York: Wiley. (read pp. 15-46).
Beatty, P., & Hermann, D. (2002). To answer or not to
answer: Decision processes related to survey item nonresponse. In R. M. Groves, D. A. Dillman, J. L. Eltinge, & R. J. A. Little (Eds.).
Survey nonresponse (pp. 71-86).
New York:
Wiley.
Fowler, F. J. (2002). Survey research methods (3rd
ed.). Thousand Oaks, CA: Sage Publications. (read chapter 3)
Dillman, D. A. (2000). Mail and internet surveys: The
tailored design method (2nd ed.) New York: Wiley. (read pp.
14-29, 149-193)
References (not required reading): American Association for Public Opinon Research
(2008). Standard Definitions: Final
dispositions of case codes and
outcome
rates for surveys (5th
ed.). Lenexa, KS: AAPOR.
www.aapor.org/uploads/Standard_Definitions_07_08_Final.pdf Dillman, D. A., Eltinge, J. L., Groves, R. M., & Little,
R. J. A.
(Eds.).
(2002). Survey nonresponse. New York: Wiley.
Readings: Singleton & Straits: chapter 9 Tourangeau, R., Rips, L. J., & Rasinski, K. (2000). The psychology of survey response. New York: Cambridge University Press. (read chapters 1 and 2) Bradburn, N. M., Sudman, S., & Wansink, B. (2004). Asking
questions: The definitive guide to
questionnaire design (revised edition). San Francisco: Jossey-Bass. (read chapter
3: Asking threatening questions about behavior)
References (not required reading): Bradburn, N. M., Sudman, S., & Wansink, B. (2004). Asking
questions: The definitive guide to questionnaire design
(revised edition). San Francisco: Jossey-Bass.
Mar. 10 Constructing Better Questionnaires and Questions Readings: Frey, J. H., & Oishi, S. M. (1995). How to
conduct
interviews by telephone and in person. Thousand Oaks, CA:
Sage. (read chapter 2: questionnaire construction)
Fowler, F. J. (1995). Improving survey questions: Design
and evaluation. Thousand Oaks,
CA: Sage. (read chapter 4: Some general rules for designing good survey instruments)
Dillman, D. A. (2000). Mail and internet surveys: The
tailored design method (2nd ed.) New York: Wiley. (read pp.
79-148: Constructing the questionnaire; & pp. 352-401: Internet
and interactive voice response surveys)
References (not required reading): DeVellis, R. F. (2003). Scale
development: Theory and applications (2nd edition). Thousand
Oaks, CA: Sage. (chapter 5: Guidelines in scale development)
Dillman, D. A., Smyth, J. D., & Christian, L. M. (2009). Internet, mail, and mixed mode surveys: The tailored design method (3rd ed.) New York: Wiley. Litwin, M. S. (1995). How to measure survey reliability and validity. Thousand Oaks, CA: Sage.
Harkness, J. A., van de Vijver, F. J. R., & Mohler, P.
P. (2003). Cross-cultural survey methods. Hoboken, NJ: Wiley.
Mar. 24 Interviewing Readings: Fowler, F. J., & Mangioine, T. W. (1990). Standardized
survey interviewing. Thousand Oaks, CA: Sage. (read chapters 1, 3, & 9)
Suchman, L., & Jordan, B. (1991). Validity and the
collaborative construction of meaning in face-to-face surveys. In J. Tanur
(Ed.), Questions about questions: Inquiries into the cognitive
bases of surveys (pp. 241-267). New York: Russell Sage
Foundation.
Conrad, F. G., & Schober, M. F. (2000). Clarifying
question meaning in a household telephone survey. Public Opinion Quarterly, 64, 1-28.
References (not required reading): Maynard, D., Houtkoop-Steenstra, H., & van der Zouwen,
J. (2002). Standardization and tacit knowledge: Interaction and
practice in the survey interview. New York: Wiley.
Couper, M. P., Baker, R. P., Bethlehem, J., Clark, C. Z. F.,
Martin, J., Nicholls, William J. II, O'Reilly, J. M. (1998). Computer
assisted survey information collection. New
York: Wiley.
Mar. 31 Evaluating Survey Questions Readings: Presser, S., Couper, M. P., Lessler, J. T., Martin, E.,
Rothgeb,
J. M., & Singer, E. (2004). Methods for testing and
evaluating survey questions. . Public Opinion Quarterly, 68, 109-130.
Lessler, J. T., & Forsyth, B. H. (1996). A coding system for appraising questionnaires. In N. Schwarz & S. Sudman (Eds.) Answsering questions: Methodology for determining cognitive and communicative processes in survey research (pp. 259-291). San Francisco: Jossey-Bass.
References (not required reading): Presser, S., Rothgeb, J. M., Couper, M. P., Lessler, J.T., Martin, E., Martin, J., & Singer, E. (2004). Methods
for
testing
and
evaluating susrvey questionnaires. New
York: Wiley. (chapters providing extended discussion on the various methods in
Presser et al. 2004 POQ article, and special populations such as
children
and adolescents and cross-national samples)
Apr. 7 Qualitative Methods: Unstructured & Semistructured Interviewing; Coding Responses to Open-Ended Questions Reading: Bernard, R. (2000). Social research methods: Qualitative
and Quantitative approaches. Thousand Oaks, CA: Sage
Publications. (read chapter 6: Interviewing: Unstructured and
semistructured;
& chapter 12: Qualitative data analysis I: Text analysis).
References (not required reading): Miles, M. B., & Huberman, M. (1994). Qualitative
data analysis: An expanded sourcebook (2nd
ed.). Thousand Oaks, CA: Sage.
Apr. 14 Survey Data Processing and Basic Data Analysis Readings: Singleton & Straits: chapter 14: Data processing and
elementary data analysis
Allison, P. (2002). Missing data. Thousand Oaks,
CA: Sage. (read pp. 1-12: Introduction; Assumptions; Conventional methods)
References (not required reading): Singleton & Straits: chapter 15: Multivariate analysis.
Babbie, E. R., Halley, F. S., & Zaino, J. (2007). Adventures
in
social research with SPSS Student Version: Data analysis using SPSS
14.0 and 15.0 for Windows (6th ed). Thousand Oaks,
CA: Sage.
Lee, E. S., & Forthofer, R. N. (2006). Analyzing complex survey data (2nd edition). Thousand Oaks, CA: Sage.
Apr. 21 Writing Up Survey Findings
Readings: Weisberg, H. F., Krosnick, J. A., & Bowen, B. D. (1996).
An introduction to survey research, polling, and data analysis (3rd ed.). Thousand Oaks, CA: Sage. (read chapter 15: Writing
survey reports)
References (not required reading): Bem, D. J. (2003). Writing the empirical journal article. In
J. M.
Darley,
M. P. Zanna, & H. L. Roediger III (Eds.), The compleat academic (2nd ed). Washington, DC: APA Books.
Tufte, E. R. (2001). The visual display of quantitative
information (2nd ed.). Cheshire, CT: Graphics Press.
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