Server Time Out
                               The biggest thing standing
                               between rural communities
                               and Internet service is a new
                               federal subsidy.

                               By Patrick Quigley
                               (posted Wednesday, July 23, 1998)

                                      Last month, the Federal
                               Communications Commission dialed
                               in a $1.275 billion subsidy to help
                               schools, libraries, and rural health
                               care providers purchase Internet
                               service. The program, which will help
                               pay for Internet access and internal
                               data wiring at the educational and
                               health facilities, resurrects a two
                               century old debate in the political
                               economy: What services should the
                               federal government subsidize?
                                      Under the rubric of "universal service,"
                               the feds already require business and urban
                               phone customers to subsidize rural customers
                               to the tune of $1.7 billion. Some states
                               mandate phone discounts for the poor and
                               make up the difference by boosting other
                               users' bills. In the name of universal service,
                               the federal Rural Electrification Administration
                               spends $33 million subsidizing electric power
                               for upcountry customers. And since its
                               inception, the government has subsidized
                               postal service to rural addresses at the
                               expense of urban customers.

                   niversal service's original proponents
                   maintain these services are so essential to
                modern civilization that it would be
                unconscionable to allow the market to price
                them beyond the reach of the less affluent. In
                that spirit, the government currently believes
                the Internet--which just a few years ago was
                considered a luxury--is now a necessity.
                       The merits of universal telephone and
                postal service aside, there are several strong
                arguments against an Internet subsidy:

                1) You can live and learn quite handsomely
                without access to the Internet.
                2) Many of the poorer rural communities that
                have applied for the subsidy lack the high
                speed phone lines that make the Internet
                worthwhile, keeping them Internet have-nots.
                3) Where fast rural lines are available, schools
                and libraries can scarcely afford textbooks and
                periodicals, let alone new computers and
                training for Web surfing.
                4) However well-meaning the new subsidy,
                technology is moving so fast that the old
                regulatory apparatus--based on permanent
                scarcity and obstacles of distance--don't apply
                to the Internet.

                       If the federal government is serious about
                making Internet access affordable to schools
                and libraries, it should disconnect this
                program.

                                   he Internet "e-rate" subsidies, as they're
                                   known, were authorized under the 1996
                               Telecommunications Act and are funded with
                               new taxes on long-distance telephone
                               companies, the size of each company's
                               contribution depending on its market share.
                               AT&T and MCI have protested the tax and
                               pledged to pass the cost on to consumers:
                               MCI charges 5 percent on all out of state
                               long-distance calls, and AT&T charges a flat
                               rate. The FCC has received 30,000 e-rate
                               applications and expects to start handing out
                               funds this summer.
                                      In places like rural Alabama, Mississippi,
                               Louisiana, New Mexico, and Arizona, where
                               there are no high speed Internet lines, schools
                               might be willing to settle for POT (plain old
                               telephone) connections to the Internet at 56
                               kps. But few Internet service providers serve
                               rural America, because the current number of
                               consumers is too small for them to make
                               money. For these communities, the FCC's
                               e-rate department recommends dial-up
                               services like AOL that offer 800 access at a
                               pricey 10 cents a minute premium. If you
                               connect 12 hours a day and six days a week
                               to the Internet via AOL's 800 line, you'll pay
                               $22,727.40 a year (assuming an AOL service
                               rate of $21.95 a month).
 

                    library with the maximum allowable
                    e-rate subsidy of 90 percent would still
                find itself paying a monthly Internet bill of
                $186. That might not sound like a lot of
                money, but it's $186 many strapped local
                libraries don't have. And if they did have it,
                they'd spend it on periodicals, new books, or
                capital improvements. As previously
                mentioned, the e-rate discount won't cover
                any portion of the hardware bill either, leaving
                the local community responsible for PCs,
                modems, and training for teachers and
                supervisors.
                       The e-rate plan also mistakenly imagines
                that high speed, affordable Internet service
                will never reach rural America without
                government help. Perhaps the e-raters think
                technology is still crawling along as it did
                when Theodore Vail cut his monopoly deal.
                Instead, the cost of computer gear is falling
                precipitously, and affordable bandwidth--the
                measure of data transmission--is growing at an
                exponential rate. (Click here for a graph that
                illustrates the growth in bandwidth.)

                                   he Clifton County, Ariz., public library
                                   illustrates the money and technology woes
                               of rural institutions. The three libraries in
                               Clifton (population 8,000) operate five PCs,
                               one of which is dedicated to public
                               access--word processing, CD-ROM access,
                               and the like. Clifton librarians are the only
                               ones who can access the Internet, and they do
                               it sparingly, over the libraries' one phone line
                               to a free Arizona State Library connection.
                               How much could Clifton's libraries afford to
                               pay to bring greater Internet access?
                               "Anything that costs more than 5 cents is
                               prohibitive," says Head Librarian Rebecca
                               Oliver. Next year's library budget of less than
                               $100,000 must cover four staffers' salaries
                               and other expenses.
                                      Today, nobody disputes the argument
                               that Vail's telephone monopoly stifled
                               technological innovation. The first round of
                               telecommunications deregulation in the '70s
                               that opened long-distance service to
                               competition benefited consumers and spurred
                               innovation. Likewise, since the 1982 court
                               order that dismantled the AT&T monopoly,
                               the market has produced new and affordable
                               technologies that have revolutionized
                               telephone service. Do we really want to
                               ghettoize rural Internet service as a welfare
                               operation when the best telecommunications
                               policy seems to be to let the market work
                               instead? Cable and satellite TV didn't require
                               subsidies to serve rural customers. Why
                               should the Internet?

                    lready, technologies are emerging that
                    reduce Internet access costs and increase
                bandwidth for rural users. DirecPC and other
                companies now provide Internet access via
                satellites that boast download access speeds of
                up to seven times that of POT connections.
                The cost is $200 for the satellite dish
                hardware and $29.95 a month for service.
                Several companies, such as @Home and
                Time Warner, are marketing high speed
                Internet access over cable TV lines, with a
                national rollout of the service only a couple of
                years away. Currently, cable lines run past 97
                percent of U.S. homes, and many small
                communities have a cable TV provider in their
                central districts where schools and libraries
                are. One company has even experimented
                with transmitting data signals over common
                electric power lines--and at speeds of up to 1
                megabit a second, which is 150 percent faster
                than even DirecPC. If this technology proves
                successful, it would make much of the
                telephone-based part of the Internet obsolete
                almost overnight.
                       If the last two decades of deregulation
                have proved anything, it is that subsidies are
                easier to avoid than they are to repeal. Also,
                subsidies reallocate resources that would be
                better spent elsewhere. As bandwidth
                continues to grow exponentially and the price
                of hardware continues to fall, rural schools,
                institutions, businesses, and individuals will
                become a lucrative market. The e-rate might
                look like the answer to rural and poor
                America's technology problems, but it isn't.
                Good things come to those who wait.
 

                                  Links

                               Visit the FCC's 1996 Telecommunications Act
                               and Universal Service home pages for e-rate
                               resources that include speeches and reports to
                               Congress. If you lose patience navigating, try
                               the State of Wisconsin's Public Library
                               Development site, which offers both plain and
                               hypertext versions of the 1996 act. (The
                               White House offers a summary here.) See this
                               June 1997 Slate "Gist" for a backgrounder on
                               telecom reform. And Slate's "Webhead,"
                               Andrew Shuman, explains bandwidth.