ECONOMIC VIEW
Is Gates Pouring Fuel on
His
Rivals' Fire?
By STEVE LOHR
CAMBRIDGE,
Mass. -- The worthies of the
Massachusetts Institute of Technology had just
finished thanking William
H. Gates profusely for
paying for a planned new
computer science building
with a handwritten personal
check for $20 million.
No sooner had Gates walked
out the door last week
than a procession of leading
researchers at the
university's renowned Laboratory
for Computer
Science sketched out projects
and visions of the
technological future that
all headed in one direction:
away from the personal computer.
In a talk called "The Post
PC Internet," David Clark, an
MIT computer scientist,
described a world in which the
personal computer is less
important because everything
-- TV, wristwatch, eyeglasses,
toaster -- has a
computer-on-a-chip and "everything
is going to be
connected to the Internet."
For example, a watch face
might temporarily become
a tiny screen displaying your
appointments for the day,
information sent wirelessly to
the watch from its storage
folder on the Internet.
"The future of computing
is inevitably heterogeneous,"
Clark asserted. "Get used
to it." He means
technologically heterogeneous,
not ruled, as PCs are,
by a dominant technology
standard like Microsoft's
Windows operating system.
Shrink-wrapped software will
go the way of the buggy
whip, according to the MIT
computer experts.
Consumers will be given
computers -- "information
appliances" in the new world
-- free, or more
accurately, bundled into
a monthly service charge, on
the model of cellular phones.
Much of corporate computing,
predicts Hal Abelson, an
MIT professor, will shift
to the service model as well.
The large computer installations
at companies that run
their own Web sites will
be replaced by centralized
hosting services. The analogy
is with electricity: in the
19th century, factories
had their own generators, but
with the rise of electric
utilities, manufacturers left
power generation to the
specialists.
Abelson expects that even
storage of corporate data,
from procurement orders
to customer records, will be
handled by outside service
suppliers. "You'll see the
market for disks being replaced
by storage services,"
he said.
Clark summarized with this
forecast: "What does the
future look like? Well,
it's a network full of services."
So is Gates supporting a
computer lab dedicated to the
destruction of Microsoft's
world? After all, many of the
pronouncements heard last
week at the conference
marking the 35th anniversary
of the MIT computer lab
-- an incubator for pioneering
work ranging from word
processing and spreadsheet
software to PC networking
and e-mail -- sound strikingly
like the marketing
slogans of Microsoft's rivals.
The network is king? The
mantra of Sun Microsystems
is "The network is the computer."
Big iron at the hub of
hosting operations and Internet
services as the business
of the future? Key chapters
in the IBM playbook of
Louis V. Gerstner Jr.
Microsoft, of course, resists
the notion of the post-PC
era. An unrivaled marketer,
Microsoft knows the
opinion-shaping power of
a deftly phrased concept, and
buying patterns tend to
follow ideas. But mostly, the
company seems to object
to the term post-PC; failing to
counterattack when the demise
of your lifeblood
business is heralded would
be a strategic mistake.
But Microsoft itself is moving
toward the future
foreseen at MIT. Steven
Ballmer, Microsoft's
president, described a reorganization
last month as the
"renewal of our vision"
to put a "PC on every desk and
in every home." But now,
Ballmer says: "We want to
extend that notion. While
the PC will stay central, we
realize there is demand
for computing on non-PC
devices." Translation: The
only religion at Microsoft is
winning. And the Windows
CE operating system is its
bid to get its software
into these non-PC devices.
If the lucrative commodity
of the future is Internet
services sold by subscription,
that is fine with Gates.
He just calls it by a different
name: software. In a
question-and-answer session
in Technology Review
with Michael Dertouzos,
director of the MIT computer
lab, Gates said, "Software
will evolve into even more
of a service business than
it already is, and in the long
term there will probably
be a move toward a
subscription-style model."
The stakes are high in the
future shape of the
information economy, and
not just for Microsoft. That
makes some people suspicious
that Gates is trying to
buy the future, by using
big donations to computer
science departments at MIT,
Stanford, Harvard and
Cambridge to bend academic
research in
Microsoft-friendly directions.
But Dertouzos, at least,
has demonstrated independence
of mind. He was briefly
on the list of witnesses
Microsoft planned to call
in its antitrust trial, but
according to colleagues,
he agreed to testify as an
expert witness on one condition:
no coaching from the
Microsoft legal staff. He
was soon dropped as a
witness when his deposition
testimony did not echo
Microsoft's defense.
A towering man, Dertouzos
issues an emphatic
declaration of academic
independence. "Nobody has
bought me yet," he said,
"and I'll cripple anyone who
claims they have."