Field Research.
Margaret Mead, the only anthropologist (or sociologist) to get her own postage stamp, won fame through field work, primarily her book Coming of Age in Samoa.  Later, this book was denounced by anthropologist Derek Freeman in his book Margaret Mead and the Heretic : The Making and Unmaking of an Anthropological Myth.Anthropologists have come to Mead's defense, and have restudied the case, but I would have to agree with your text that "had Mead come back from Samoa with an accurate ethnographic report, it would not have made her famous."  Here is the NY Times Review of Freeman's critique of Mead.
     More recently, there has been a raging controversy about the book Darkness in El Dorado about research on the Yanomamo in Venezuela is the latest ethical controversy, which also raises important methodological questions.  Many of the book's allegations, however, have been contested by the National Academy of Sciences.
  The combining of fiction with factual research is increasingly common both in anthropology and in biographies.  Sometimes this is openly done as a literary form, in other cases such as that of Rigoberta Menchu, it is only admitted when critics discover it.  
There are many problems with field research:  ethical issues, problems of reliability and validity when data are gathered by only one researcher, etc. A controversial book is Laud Humphrey's Tea Room Trade, which raises ethical issues. He studied gay sex in a men's room in a park in St. Louis, without informing the participants what he was doing.
    Field researchers sometimes seem to find examples that fit their preconceptions, and their work is often ignored by those who do not like the results, e.g., Leon Dash's book When Children Want Children and Rosa Lee which are just ignored by welfare advocates who prefer more sympathetic treatments.  One of the best field studies is Kathryn Edin's book Making Ends Meet. which is highly sympathetic to the mothers.  However, Edin collected statistical data as well her illustrative observations.  The statistics showed that almost none of the mothers actually lived off their grants alone.  Eli Anderson's book Streetwise on men in a Philadelphia ghetto has been well received, in large part because goes beyond one-sided advocacy.
    A great strength of field work is observing behaviors that the people themselves don't understand or aren't even aware of., or at any event, are unable or unwilling to talk about.  Anthropologist Jules Henry spent a week living in each of the homes of several children who had grown up mentally ill, trying to discern patterns in the family interactions that contributed to the illness.   Myra Bluebond-Langner's book The Private Worlds of Dying Children has been very influential;  she has just published a sequel called In the Shadow of Illness : Parents and Siblings of the Chronically Ill Child    Field reserch offers a richness of description and possibility of new insights that is unparalled by any other method.  Unless it is supplemented with other methods, it does not provide statistical data, and it is hard to replicate.,