Copyright 2003 The Conde Nast Publications, Inc.
The New Yorker
May 12, 2003
THE CONTROLLER; Karl Rove is working to get George Bush
reelected, but he has bigger plans.
BY: NICHOLAS LEMANN (Abridged by TGG) - World Famous Texans
Profile -
Politics is a field with a lot of former practitioners: there is a high
failure rate, and success comes tinged with a gnawing nervousness that makes
it not worthwhile for everybody. Robert Edgeworth, a Virgil scholar who teaches
at Louisiana State University, in Baton Rouge, is in politics purely avocationally
these days. Edgeworth is practically a museum-worthy example of what is
connoted by the word "professorial": at fifty-six, he has white hair and
parchment skin, he wears tweed, and he speaks with great precision. It's
hard to imagine him as a budding politico, but, then, his most active period
ended nearly thirty years ago, when he placed himself in the onrushing path
of Karl Rove, President Bush's chief political adviser.
This has never been a smart thing to do, but Edgeworth, as one of the first
of many to find that out, had the excuse of not having been as well
informed on the subject as people in Washington are now.
The story of Edgeworth and Rove is a well-burnished legend within
a very small circle-well burnished enough that just saying "Lake of the
Ozarks" is enough to evoke it. The circle is made up of people connected
with College Republicans, a group tight enough (it became an independent
organization in 1971) that all its significant figures at least know one
another's names. Theirs is a subculture that took form in the mid- to late
sixties, at a time when what was officially going on in the United States
was a great uprising of rebellious youth and a flowering of liberal politics.
The College Republicans were young people who believed that the coming thing
was a resurgence of the political right. They felt this so strongly, and
loved politics so much, that they devoted a ruthless, all-consuming effort
to gaining advantage in a small student organization that today seems a little
eccentric. The history of College Republicans is like that of a left-wing
group, full of coups and counter-coups and intrigue. And the most College
Republican of all College Republicans was Karl Rove.
Rove had come out of nowhere-to be specific, Utah, from a nonpolitical
and not very well-established family that he didn't talk about much. As
a seventeen-year-old, Rove made the leap beyond high-school politics
by volunteering in a United States Senate campaign. In 1969, at the University
of Utah, he signed up for the College Republicans, and showed enough promise
that the organization dispatched him to Illinois the following year to work
as a campus organizer in the unsuccessful United States Senate campaign
of Ralph Tyler Smith, who had been appointed to the seat of the Senate's
Republican leader, Everett McKinley Dirksen, after Dirksen died. This amounted
to hitting the big time, because Illinois was the most active College Republican
state. In 1971, Rove became a protege of Joe Abate, the College Republican
chairman, who hired him as the organization's national executive director,
a position that paid very modestly.
Rove, who is fifty-two, has always appeared to be affable and extroverted-he
has a foghorn voice and an innocent face, with pale-blue eyes, a tuft of
flyaway blond hair, and light skin that flushes when he's angry-while, at
the same time, being very hard to know well. His few close friends knew that
in the period preceding his roaring entry into the College Republican world
he had been through a tough, even searing, time. His parents' marriage had
ended on his nineteenth birthday-Christmas Day, 1969-when his father walked
out. Then, shortly afterward, Rove received a second and more unexpected
blow. In Illinois, he had dinner with an aunt and uncle, and, during a discussion
of his parents' divorce negotiations, they casually mentioned that the man
he thought of as his father actually wasn't. "I literally, I think, dropped
my soda," Rove told me, in one of three long interviews we had in
his office in the West Wing of the White House. In a family of five siblings,
he and an older brother were the children of another man, whose connection
to his mother had been kept secret, at her insistence, all the time he'd
been growing up. Rove spoke of his adoptive father in a tone
of fierce admiration, love, and loyalty, for, as he put it, "how selfless
his love had been," as shown by his willingness to play, persuasively, the
part of a blood parent for two decades. The bond between Rove and
his adoptive father became even more important, no doubt, after Rove's
mother committed suicide, in Reno, Nevada, in 1981.
Edgeworth was the head of College Republicans in the Midwest, and later
the vice-chairman of the organization. Not long ago, he and I had lunch at
a quiet restaurant in Baton Rouge. Edgeworth told me that he'd had it in mind
that, in 1973, Joe Abate would step down, Edgeworth would become chairman
of College Republicans for a two-year term, and Rove would become
vice-chairman; then, in 1975, Edgeworth would step down and hand the chairmanship
over to Rove. For Rove, as Edgeworth saw it, this would not
only be gentlemanly; it would mean that if he was willing to invest two years
in being patient he would be rewarded with a coronation as chairman. He wasn't
willing. A race for the chairmanship began, between Rove, Edgeworth,
and Terry Dolan, who went on to found the National Conservative Political
Action Committee.
The national convention was in June, in the mountain resort of Lake of the
Ozarks, Missouri. All through the late spring, Edgeworth and Dolan were
hearing stories about the Rove forces staging credentials challenges
at state and regional conventions, using some technical pretext. Shortly
after the Midwest regional convention, for example, according to Edgeworth,
the Rove forces, in order to justify the unseating of the Edgeworth
delegates on procedural grounds, produced a version of the Midwestern College
Republicans' constitution which differed significantly from the constitution
that the Edgeworth forces were using. The net result of all the challenges
was that a number of states sent two competing delegates to Lake of the
Ozarks, one pledged to Edgeworth, the other to Rove, each claiming
to be legitimate. In the end, there were two votes, conducted by two convention
chairs, and two winners-Rove and Edgeworth, each of whom delivered
an acceptance speech. After the convention broke up, both Edgeworth and
Rove appealed to the Republican National Committee, each contending
that he was the new College Republican chairman.
The R.N.C. had a relatively unseasoned chairman: George Herbert Walker
Bush, a man thought to be on the downhill slope of a once promising political
career.
At the end of the summer, Bush wrote Edgeworth a letter saying that he
had concluded that Rove had fairly won the vote at the convention
and was therefore being installed as the new chairman of the College Republicans.
Edgeworth wrote back, asking on what basis he had ruled. Not long after
that, Edgeworth told me, "Bush sent me back the angriest letter I have ever
received in my life. I had leaked to the Washington Post, and now
I was out of the Party forever. That letter is a family heirloom." Edgeworth
moved to Australia for several years. And George Bush, evidently impressed
with what he had learned about Karl Rove in the course
of supervising the Lake of the Ozarks inquiry, gave instructions that Rove
be offered a full-time job at the Republican National Committee. The connection
has been unbroken ever since.
Rove was an autodidact intellectual, and often talked about
books. According to Edgeworth, he once told Rove about the dialectic
(thesis, antithesis, synthesis), and Rove called him a few days later
and said-this was memorable because Rove does not readily admit that
somebody else knows something important that he didn't know already-"You
know that tripartite deal? Where'd you find that?" (Rove disputes
this account, saying that he wrote an elementary-school paper on dialectical
materialism and so did not have to be enlightened by Edgeworth.)
In his office in the White House, a meticulously neat room with a view
of the Washington Monument, pictures of Abraham Lincoln and Theodore Roosevelt,
and a framed autograph of James Madison on the walls (as well as a spread
from a children's book about American Presidents, called "Great Moments in
History," which is the first thing he can remember reading), Rove
seems to spend much of his time doing what the people who work for him call
"multitasking." This means answering e-mail while simultaneously talking on
the phone, conducting a meeting around a big table that occupies most of
the empty space in the office, and fielding queries from his assistant, Susan
Ralston, and members of the White House staff who poke their heads in. Rove
has an omnipresent quality. Everybody seems to have just heard from him-he's
a master of the little note or phone call on important occasions. His response
to e-mails is often instantaneous. Every White House has a political operative,
but Rove has a much bigger charter than his predecessors. ... His
people are widely scattered around the executive departments. He closely
supervises political fund-raising. And, of course, the President is someone
whose entire political career Rove has masterminded, beginning, if not at
that memorable first meeting, then certainly years before Bush's first successful
race for office.
As if all this weren't enough, people in politics love to speculate that
Rove is up to much more than is apparent. In the same way that prophetic
fundamentalists are always on the lookout for emblazonings of the number
666, the Mark of the Beast, in Washington everybody is highly attuned to
the possibility that most of what goes on bears the Mark of
Karl Rove. There are many cases where Rove is suspected of having
engineered a brutal bit of political business without leaving any fingerprints,
in the manner of the Lake of the Ozarks affair. In Texas, where Rove
was a dominant Republican political consultant, Mark of Rove speculation
has filled many an evening in places where politicians and lobbyists hang
out.
Rove has many times looked people in the eye and stoutly denied
the Mark of Rove stories. On the other hand, it doesn't seem to torment
him that he's the center of attention and speculation, or that he's thought
of as all-powerful.
A variant of the Mark of Rove is what might be called the Arabesque
of Rove, in which the Administration openly makes a political move, but
its meaning is presumed to be something else. A policy that looks like an
appeal to one group is actually an appeal to another-the locus classicus
being Bush's promise to "leave no child behind" in education, which gestures,
not disingenuously, toward ghetto kids but drives up Bush's poll numbers
with suburban women. (Rove, who salts his conversation with election
and poll results, told me, "Remember, in 1996, if education's your No. 1
issue, you vote for Clinton-Gore over Dole-Kemp by 76-16. By 2000, you vote
for Gore-Lieberman over Bush-Cheney by 52-44.") Or something will be aimed
simultaneously at both "base" voters, on the right, and "swing" voters, in
the middle, like the slogan "compassionate conservatism," which moderates
hear as "not all that conservative" and fundamentalists hear as "conservative
and dedicated to serving Jesus Christ." Or the Administration will propose
something that receives the universal approbation of respectable opinion
and also fails to pass, but that actually has hidden benefits, such as distracting
liberal attention from something else, or propitiating an important Republican
interest group.
The idea of eliminating taxation on individuals' dividend income, for
example, is probably never going to become the subject of some future term
paper entitled "How a Bill Becomes Law." But proposing it may help win the
hearts of senior citizens, the group most heavily dependent on dividend
income, and of the securities industry. "Fifty-two per cent of all American
households own equities," Rove reminded me. "Nearly two-thirds of
all voting households own equities." The recent nomination of Miguel Estrada
for a federal appellate judgeship is in trouble, too, but it sends a signal
to Latinos, a group the Administration is eager to woo, and it soaks up most
of the available supply of liberal energy for opposing the Administration's
judicial nominees. All through the Estrada fight, the Senate has been confirming,
on average, six federal Bush judicial nominees a month.
The way Rove talks publicly about these maneuvers is influenced
by a desire not to give away trade secrets and by what appears to be a
sincere belief (one common, however, in aggressive people) that it is his
bad fortune to be up against unusually ruthless, unfair opponents-the likes
of Jane Fonda and Barbra Streisand and the N.A.A.C.P. I asked him if
the liberal editorial pages would have liked the dividend-tax cut better
if it had been applied to corporations rather than to individuals, as most
economists have advocated. "No, they wouldn't!" Rove shot back. "No,
they wouldn't! No, it wouldn't! 'Corporate giveaway!' If you're against
tax cuts, if you believe that the way for a strong economy is for the government
to hold on to every dime it can get its hands on and spend it, then you'll
find a way to be against any proposal that ends the double taxation of dividends."
When I asked Rove about the Estrada nomination, he said, "In anything
but the current hypercharged partisan environment in Washington, Miguel
Estrada would be the kind of person that would come out of the United States
Senate 98-2, or 98-0. Great American success story. Comes to the country
as an immigrant. Doesn't speak English. Graduates from two of America's
leading universities and law schools. Serves in the Administrations of both
Democrats and Republicans. Look, if it wasn't Miguel Estrada that they fought
about, they would have fought about somebody else. It's their choice that
they picked Miguel Estrada."
Rove is both a fox and a hedgehog. He is the detail man of all detail
men, but he also makes a point of doing more long-term strategic planning
than other political consultants. For especially important campaigns, he
produces written plans far in advance, mapping out the race in its entirety,
and he's famous for sticking precisely to the plan no matter what. Rove's
main goal over the next year and a half is making George W. Bush what his
father wasn't, a reelected President-when I asked if he had mapped out the
campaign, he said, "Don't expect me to answer this question"-but he is too
ambitious to want only that. The real prize is creating a Republican majority
that would be as solid as, say, the Democratic coalition that Franklin Roosevelt
created-a majority that would last for a generation and that, as it played
itself out over time, would wind up profoundly changing the relationship
between citizen and state in this country. "I think we're at a point
where the two major parties have sort of exhausted their governing agendas,"
Rove told me. "We had agendas that were originally formed, for the Democrats,
in the New Deal, and, for the Republicans, in opposition to the New Deal-modified
by the Cold War and further modified by the changes in the sixties, the Great
Society and societal and cultural changes. It's sort of like the exhaustion
of two boxers fighting it out in the middle of the ring. This periodically
happens. This happened in 1896, where the Civil War party system was
in decline and the parties were in rough parity and somebody came along
and figured it out and helped create a governing coalition that really lasted
for the next some-odd years. Similarly, somebody will come along and figure
out a new governing scheme through which people could view things and could,
conceivably, enjoy a similar period of dominance." Karl Rove
clearly wants to be that somebody, and his relentless pressing for every
possible specific advantage is in service of the larger goal.
That Rove got his start in the direct-mail business, a technical
and unglamorous political subspecialty, is important in understanding the
way he thinks and operates today. Television gave birth to political consulting
as an organized business, and the royalty of political consulting has been
made up of people who create television advertising for candidates. Media
consultants tend to think in terms of "message"-they look at poll results
and decide what note a short television advertisement should strike so as
to affect the voting behavior of a large audience made up of people who
are only lightly affiliated with politics.
Direct-mail consultants are trained to think in quite a different way.
Their communications medium is a long letter that conveys many points in printed
form, rather than a single "message" in visual and aural form. (One media
consultant who worked with Rove remembered his counting the number
of syllables in a thirty-second spot, and then proposing a rewrite of the
spot in which it would make half a dozen additional points using the same
number of syllables.) Media consultants tend to think of raising money
as somebody else's job, but direct-mail consultants are fund-raisers-there's
that little envelope in each letter-and are more closely attuned to where
the money is. Most important, direct-mail consultants are in the business
of narrowcasting rather than broadcasting. They have to be on perpetual
patrol for new groups with intense opinions about politics. James Moore and
Wayne Slater, the authors of a new and generally unfavorable Rove biography
called "Bush's Brain," found a memo he wrote Clements in which he suggested
renting the subscriber list of Krugerrand Buyer, a magazine for investors
in the South African gold currency, because they'd be good Republican donor
prospects. That's direct-mail thinking. (And, not surprisingly, after Rove
read "Bush's Brain" before publication, Slater received a fifteen-page single-spaced
letter of refutation from him.)
By the mid-nineties, Rove had got himself into a highly unusual position
for a political consultant-functioning more in the manner of an old-fashioned
political boss than of a for-hire member of the service sector. Rather than
his pitching candidates for their business, candidates pitched him for his
commitment. The key to his power was that he had a particularly solid connection
to the money side of politics. He carefully cultivated Texas's biggest Republican
donors, people like Peter O'Donnell and Louis Beecherl, in Dallas, and Bob
Perry and Kenneth Lay (before the fall of Enron), in Houston; they saw him
as someone whose clients usually won, and made their decisions about whether
or not to invest in a candidate partly on the basis of Rove's decision
whether or not to work for the campaign. The Rove operation, at its
peak, was like an old-fashioned Hollywood studio, with Rove as the
mogul. Rove and his aides, the people behind the camera, were smart,
geeky, ruthless, and workaholic; the candidate-clients were handsome, forthright,
vigorous, friendly, and easy, with firm jaws and great hair. After they
made it through the auditioning process, they'd be sent around the studio
lot for buffing and polishing-a stop in Message, a stop in Fund-Raising-before
they were given their public debut.
"Karl's relationships with people are based on mutual interest, or
mutual use," says John Deardourff, a veteran Republican media consultant
whom Rove brought to Texas to work in the 1986 Clements campaign,
and who then worked with him in all the Supreme Court races. "You just sort
of accept that. If you're useful to him, he'll be perfectly nice to you.
But when that mutual interest is no longer there the relationship does not
continue." For Deardourff, that point came after Rove brought
him in to help do with the Alabama Supreme Court what they had done together
with the Texas Supreme Court-change it from a Democratic body friendly to
tort claims into a Republican one unfriendly to them. Deardourff, an old-fashioned
good-government liberal Republican, began to feel uncomfortable when, at
Rove's request, he accompanied Rove to a meeting at the Washington
headquarters of the American Council of Life Insurance. At the meeting, there
was a discussion of the national insurance-industry lobby making contributions,
in the form of "soft money" donations, to the Republican National Committee,
with the presumption that the money would be passed on to the Alabama Republican
Party and then used to support candidates in judicial races there-a technique
that was legal but was designed to evade campaign-spending limits. Later,
Deardourff recalled, "Karl said, 'I want you to sign on now for three
more races, but we don't know who two of the candidates are yet.' I said,
'Karl, I can't do that. You're telling me to sign up before I know
who the candidate is.' He said, 'John, this is easy money. What do you mean,
you can't do it?' We had an odd conversation where, at the end, he seemed
to be congratulating me for saying no. I don't think I've ever heard from
Karl since then."
The premier achievement of Rove's Texas years, of course, was George
W. Bush's Presidential race. It may not have occurred to Bush himself that
his first race for the governorship was merely a prelude to something much
bigger, but, according to people in Austin, it had certainly occurred to
Rove. One consultant told me that he'd mentioned to Rove early
in the Bush governorship that he wasn't so sure Bush was going to run for
President. Rove blew up at him. "He intimated that I didn't know what
I was talking about," the man said. "What the fuck was I thinking? I was
making people unhappy by being stupid."
Years before the 2000 campaign was under way, Rove began orchestrating
a procession of politicians, lobbyists, intellectuals, journalists, and
organizers to Austin to meet Bush-a stratagem that echoed the "front-porch
campaign" in Canton, Ohio, that the supposedly reluctant William McKinley,
one of Rove's favorite historical figures, ran before the 1896 Presidential
election. Rove helped design the enormous fund-raising effort that
enabled Bush to announce, well in advance, that he would forgo federal funding
because of the spending limits it entailed-an announcement that dissuaded
several potential opponents from running. Rove had the wit to lock
up the support of most of the key figures on the religious right, such as
Ralph Reed, whom Rove arranged to be put on retainer by Enron. And
the campaign itself bore Rove's stamp in every particular.
Karl Rove is not a man to whose lips the words "I made
a mistake" spring easily, and, as regards the 2000 election, he has often
pointed out (and did to me) that his candidate far outperformed all those
predictive models that posited Al Gore, as the nominee of the party in power
during peaceful and prosperous times, as unbeatable. Still, Rove
was heard during the last month of the campaign saying that Bush was going
to win by six points. That the election was, instead, a tie seems to have
come as a surprise to him. "I don't know what we were going to win by,"
he said, when I asked him about it. "I mean, toward the end it was bravado.
But particularly after that last, after the D.U.I."-the revelation during
the campaign's last week that Bush had been arrested in Maine for drunk
driving years earlier-"it was closing, as these things tend to anyway, and
then that just accelerated it." He added that the Republicans had been "grossly
outspent" by groups affiliated with the Democratic Party.
The Democrats believe that the reason for their late close was an unusually
intense and effective get-out-the-vote effort, and there is evidence that
Rove agrees. Ten days after the election, Morton Blackwell, a
former national executive director of the College Republicans, who had been
out of touch with Rove for years, picked up the phone and heard that
familiar booming voice on the other end of the line: "Morton, how does it
feel to have advocated something for decades and have it come true?" What
Blackwell had been advocating for decades, ever since he trained the teen-age
Karl Rove to be a field organizer, was that people in
politics should pay less attention to consultants, television advertising,
polls, and "message," and more attention to the old-fashioned side of the
business: registering voters, organizing volunteers, making face-to-face
contact during the last days of a campaign, and getting people to the polls
on Election Day. Soon, Rove had launched a project called the
72-Hour Task Force, which conducted scientific experiments in grassroots
political organizing during the three days before Election Day in five geographically
scattered races in 2001.
Since that discovery, an even more interesting PowerPoint presentation has
fallen into Democratic hands, and from there into mine. This one outlines,
in ninety slides, the work of the 72-Hour Task Force. It acknowledges,
much more freely than Rove does in conversation, that in the 2000 Presidential
election the Democrats outperformed the final opinion-poll predictions in
state after state, and attributes this to their superior organizing. In
2001, the presentation says, the Republicans conducted more than fifty separate
tests, in New Jersey, Virginia, Pennsylvania, South Carolina, and Arkansas,
often using paired venues, one for experimenting, the other as a control.
The over-all finding was that grassroots efforts work, and that grassroots
efforts by local volunteers work especially well.
The 2002 elections, which represented a high-water mark of Rove's
career, in that he pulled off the feat of picking up seats in Congress for
the party in the White House during an off-year election, were treated in
the press as having turned on Rove's making all congressional races
into referenda on Bush's handling of the war on terrorism. But people in politics
think it was the 72-Hour Task Force's work paying off-that is, the Republicans
had moved ahead of the Democrats in last-minute organizing skills. In politics
now, everybody is trying to figure out twenty-first-century means of achieving
the nineteenth-century goal of establishing face-to-face relationships between
political parties and voters. Turnout, which was falling for decades, is
now rising slightly. Television advertising has reached the saturation point.
(Rove said that voters have become so media-aware that television advertising
is losing effectiveness: "I can remember focus groups in 2000 where you thought
you had a room full of directors. People were talking about the production
values of the spot.")
Meanwhile, technological developments-in general, the personal computer,
the Internet, and e-mail, and in particular a data technology called XML-have
made it possible for political organizations to have much richer information
about individual voters. It used to be that you could find registered
Republicans and registered Democrats, or heavily Democratic and heavily Republican
precincts, but that was about it; now, because XML cross-references previously
incompatible databases, you can easily blend electoral and commercial information
(gleaned, for example, from mail-in product-warranty cards) and identify the
people in Republican precincts who are most likely to vote Democratic, or
Republican voters who can be moved by a specific appeal on one issue but not
by the Party's main over-all TV-ad pitch. (In the 2002 Georgia governor's
race, the Republicans were able to use pro-Confederate-flag material with
rural voters without the major media markets noticing.) Both in Rove's
shop in the White House and in the Democratic National Committee and A.F.L.-C.I.O.
offices, the air is thick with buzzwords like "niche marketing," "micro-modelling,"
"targeting," and "granular information." National politics, in other words,
is turning into a very large version of the direct-mail business.
That development is good news for Karl Rove. Most of
the reliable indicia of what he's up to involve his cultivating close political
relations with specific groups, in particular locales, that know exactly
what they want from government. If you have an idea involving a hitherto
undiscovered but distinct group of voters that the Republican Party might
be able to attract, chances are that you have heard from Rove. Deal
Hudson, for example, is the editor and publisher of a small-circulation Catholic
magazine called Crisis. In 1998, he published an article called "The
Catholic Vote," in which he said that Catholic voters who attend Mass once
a week or more-thirteen and a half million people-have more conservative
political views than other Catholics and represent an incipiently Republican
voting group. A few weeks after the article came out, Hudson got a call from
Rove, who invited him to Austin for a long talk, which was followed
by a meeting with Governor Bush, and then a lengthy visit by Rove
to Hudson's office in Washington. Rove and Hudson remained in frequent
touch through Election Day, 2000, and after the election Hudson got something
he cared about tremendously and the general public didn't notice-the nomination
(unsuccessful, it turned out) of a devoutly Catholic abortion opponent, John
Klink, as the head of the State Department's Bureau of Population, Refugees,
and Migration. Rove's attentiveness to emerging voter blocs caused
a minor embarrassment not long ago, when it turned out that Sami al-Arian,
a Kuwaiti living in Florida who was recently indicted for terrorist activities,
had been to the White House as part of a Muslim group and met with him.
Rove is interested in courting the Arab vote, especially in Michigan,
the state with the biggest percentage of Arabs.
Everybody in politics thinks of Rove as an expert pursuer of interest
groups, but whenever I asked him about this he resisted. I got the sense
that this aspect of his reputation wounds his vanity, because it implies
that he is engaged merely in, as he put it, "stringing together a group of
associations that you found in the Washington Yellow Pages," rather than
something more imaginative. Also, one of the rules with Rove is that
anything he's been criticized for must be denied. He was widely condemned
last year when the Bush Administration granted trade protection to the steel
industry (which was thought to be an attempt to carry Pennsylvania in 2004)
and big subsidies to farmers (to carry Iowa). Late last year, Esquire
quoted from a long, indiscreet e-mail that John DiIulio, the short-tenured
head of the White House effort to launch faith-based anti-poverty initiatives,
had sent to Ron Suskind, a writer profiling Rove. DiIulio complained
bitterly about the lack of "meaningful, substantive policy discussions" in
the Bush White House. Therefore Rove is highly invested in countering
the charge that he puts politics ahead of policy.
I asked Rove why he thought George H. W. Bush had lost the 1992 election.
"If you go back and read President Bush's State of the Union address
in 1992, it is a fabulous speech," he said. "But where was the government,
where was the Administration, where were the people to execute it? This great
man was let down by a campaign and an Administration that simply didn't measure
up to what was needed to help him." Rove, obviously, is going to be riding
herd on this Bush Administration to make sure that kind of thing doesn't
happen again. It's also obvious, though, that Rove knows better than
to allow the reelection campaign to come across as the sum of a million hectoring
telephone calls and group-outreach efforts. In another interview, Rove
offered this formula for winning elections: "Have a robust domestic and foreign
agenda. Don't trim your sails. Be bold. People want to hear big, significant
changes. They don't want to be fed small micro-policy." The reelection
effort will position Bush as the steward of the war on terrorism. (Last
year, Rove wrote a fan letter to a junior academic who had published
a book pointing out that during the Civil War the Republican Party developed
a "tendency to conflate Republicanism with loyalty and Democracy with treason.")
While the war in Iraq-which probably wasn't Rove's idea, but which
he has been skillful at playing for maximum political advantage-was still
going on, I asked him how voters might see the war during the 2004 campaign.
"They will see the battle for Iraq as a chapter in a longer, bigger struggle,"
he said. "As a part of the war on terrorism." To assist people in seeing
it that way, the 2004 Republican National Convention has been planned so
as to recall the September 11th attacks to the maximum possible extent: the
location is New York City, and the time is unusually late for a convention,
extending into September.
In one of our interviews, I asked Rove to lay out the basic American
political correlation of forces-who's a Republican and who's a Democrat.
He started with Republicans. "First of all, there is a huge gap among people
of faith," he said. "You saw it in the 2000 exit polling, where people who
went to church on a frequent and regular basis voted overwhelmingly for Bush.
They form an important part of the Republican base. It's easy to caricature
them, but they're essentially your neighbors who go to church on a regular
basis and whose life is a community of their faith and who are concerned
about values. Another part of the coalition is the growing entrepreneurial
class, which is increasingly nonwhite. A majority of new businesses in California
last year were created by African-Americans, Latinos, and women. More women
formed new small businesses in California last year than did men. I'm not
sure exactly why, but if you're married and with kids you are far more likely
to be a Republican than to be a Democrat."
He moved on to the Democratic base: "Somebody with a doctorate." This he
said with perhaps a suggestion of a smirk. "What was Daniel Bell's phrase?
The information class. Some elements of labor, particularly those that are
in government-employee unions or those that are in the hospitality industry,
but not the traditional trades. The traditional trades and crafts are increasingly
independent-I wouldn't say Republican, but independent and willing to vote
for a Republican. And people who are socially and economically liberal, who
imbibed the values of the sixties and seventies and stuck with them. In
some instances, inherited them from their parents." And then, besides the
Democrats and the Republicans, there are the swing voters, the people in
the middle-except that Rove hates that frame of reference, with its
implication that politics entails persuading wishy-washy centrists by offering
them broad, vague, moderate sentiments. "There is no middle!" Rove
told me once; his mind is engaged in looking for groups that other consultants
haven't discovered yet, and then figuring out what their particular passions
are. In another conversation, he said, " 'Middle' is the wrong word. 'The
unattached' is a better way of putting it. Because to say 'the middle'
implies that they are philosophically centrist in outlook, and they aren't.
Some of the people who are unaffiliated are on the left. Some of the people
who are unattached are on the right. Some of the people who are unattached
are hard to characterize philosophically at all on the traditional left-right
continuum."
This makes for a much more complicated picture than the old one of better-off
Republicans and worse-off Democrats. There is, however, still a brutally
simple division between the parties, concerning government. Bigger government
strengthens the Democratic Party. It generates federal employees who will
mostly vote Democratic and government programs whose beneficiaries will have
reason to feel grateful and protective toward a large central government.
(There are nearly fifty thousand fewer federal postal workers today than in
1999.) Conversely, smaller government helps the Republicans. The more taxes
are cut, the more programs are privatized, the fewer strictures there are
on economic activity, the more people feel that their security and well-being
depend on markets and not government or unions, the more the fundamental rationale
of the Democratic Party erodes. This year's Economic Report of the President
even toyed with the idea of eliminating the income tax. One of Rove's
signature moves is to be unusually nonconfrontational, for a Republican,
on some things-no Draconian budget cuts in programs for the poor in this
Administration-so as to be better positioned to accomplish a much more important
thing: fundamentally changing the social compact in order to enthrone the
Republican Party as firmly as possible for as long as possible.
Karl Rove presents what would be an interesting theoretical
problem, only it isn't theoretical. What happens when someone who believes
that the best society is one in which many groups compete and counterbalance
each other, to the point of perfect political equipoise, is also in a position
to work with tremendous aggressiveness and skill to stitch these groups
together in such a way as to create the very thing that Madison most feared:
a single, permanent, crushingly powerful majority group, in the form of
the Republican Party, which, after all, is where most people who have power
already, economically, make their political home? Rove genially
dismissed the idea. As important as building a long-lasting, dominant Republican
majority is to him in practice, in the abstract he sees one-party domination
as a problem that would automatically correct itself. He communicates the
feeling that he's having a great time trying to make the Republican Party
dominant, and appears to believe that, if he succeeds, some Democratic Karl Rove will probably come along in a few decades and
figure out how to undo his handiwork-so, no worries. His project, for now,
involves the practical task that he has set for himself, not the abstract
concerns that a good Madisonian ought to have about his succeeding at it.
In our last interview, I tried out on Rove a scenario I called "the
death of the Democratic Party." The Party has three key funding sources:
trial lawyers, Jews, and labor unions. One could systematically disable all
three, by passing tort-reform legislation that would cut off the trial lawyers'
incomes, by tilting pro-Israel in Middle East policy and thus changing the
loyalties of big Jewish contributors, and by trying to shrink the part of
the labor force which belongs to the newer, and more Democratic, public-employee
unions. And then there are three fundamental services that the Democratic
Party is offering to voters: Social Security, Medicare, and public education.
Each of these could be peeled away, too: Social Security and Medicare
by giving people benefits in the form of individual accounts that they invested
in the stock market, and public education by trumping the Democrats on the
issue of standards. The Bush Administration has pursued every item on that
list. Rove didn't offer any specific objection but, rather, a general
caveat that the project might be too ambitious. "Well, I think it's a plausible
explanation," he said. "I don't think you ever kill any political party.
Political parties kill themselves, or are killed, not by the other political
party but by their failure to adapt to new circumstances. But do you weaken
a political party, either by turning what they see as assets into liabilities,
and/or by taking issues they consider to be theirs, and raiding them?" The
thought brought to his round, unlined, guileless face a boyish look of pure
delight. "Absolutely!"