Research on Internet Browsing and Purchasing


In Fall 1999, a sample of internet users were interviewed concerning their browsing and purchasing behaviors as part of a set of choices including bricks and mortar stores, catalogs, and web site patronage.

The findings are published in the Journal of Consumer Marketing and are reprinted here. The citation is as follows:

Kaufman-Scarborough, Carol and Jay D. Lindquist (2002), E-shopping in a Multiple Channel Environment,  Journal of Consumer Marketing, Vol. 19, No. 4, 333-350.

1. Link to Journal of Consumer Marketing.
The Journal of Consumer Marketing, presents leading-edge research papers which provide insight into how people behave as consumers worldwide and examines the theoretical and managerial implications of such behaviour. Combined with case analyses, conceptual arguments, industry reviews and executive summaries of each article, make this an invaluable resource. Also regularly featured is a concise review of the latest international research on franchising - an area which represents an enormous segment of our global economy. Every article published in the Journal of Consumer Marketing has been subject to a double blind review process to ensure its relevance and quality

2. Link to full-text article.