International Marketing Notes
These are major topics, not chapter numbers!

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1   Cooperation and Protectionism 2   What Is the Impact of Geography and History?
3   Global Cultural Environment 4   Governmental Effects on Global Business
4a  The Role of Ethics  
5   Global Marketing Research 6   Infonation
7   Multinational Market 8   Market Entry Decisions
9   Consumer and Industrial Products 10  Global Distribution Issues
11  Pricing in Global Markets 12  International Notes on Exporting and Market Entry updated
13  Global Promotional Strategy* 14  Business Customs in Global Marketing

Review for Midterm Exam
Review For Final Exam