International Marketing Links of Interest

  Text book for this course

  World News from CNN found at:
     http://www.cnn.com/WORLD/
 
 

Term Project Suggestions for Fall 2002
Student Groups and hints
 
 

Useful Sites from Term Projects Spring 2002
Health in International countries
http://www.ama-assn.org
Physicians for Human Rights
http://www.phrusa.org/

Costumes of Afghanistan
http://www.afghan-network.net/Culture/costumes.html
 

Examining the euro in McDonald's advertising Policies
McDonalds' Italy euro ad for Happy Meals
http://www.mcdonalds.it/prodotti_happymeal.asp

McDonalds' Finland Menu Documentation
http://www.mcdonalds.fi/kampanja/

The Euro
http://www.euro.ecb.int/
http://europa.eu.int/euro/html/entry.html

Latin American Business site
Argentina
http://www.latinbusinesschronicle.com/countries/argentina/index.htm
http://www.latintrade.com/newsite/
http://www.hg.org/
Purchasing Power Parity
http://www.pacific.commerce.ubc.ca/xr/PPP.html
http://www.avoncompany.com/world/
 

Global E-Commerce

NUA studies:  http://www.nua.com/surveys/

Ernst and Young Studies
http://www.ey.com/global/content.nsf/International/Industries_-_RCP_-_Global_Supply_Chain_Survey

Ru Library web site suggestions
At some point in your corporate growth, you may extend your offerings to the world at large. How do you account for foreign exchange, international shipping arrangements, and the translation of your Website content into other languages? You might wish to consider the services of firms which specialize in "localization," or adapting your Website to local usage, language and culture around the world. Here are a few of these service providers:
http://www.libraries.rutgers.edu/rul/rr_gateway/research_guides/busi/imarket.shtml
Berlitz GlobalNET [http://www.berlitzglobalnet.com/splash.asp]
Uniscape [http://www.uniscape.com]