Global MarketingNotes

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Notes indicated by a # have been updated for 2003

 1 Global Market Strategies# 10 Global Sourcing Strategy
 2 Interdependence# 11 Developing New Products for Global Markets
3 Financial Systems* 12 Marketing Products and Services - see notes #11
4 Marketing Strategy and Cultural Understanding# 13 Global Pricing*
5 Political and Legal Risk Factors# 14 Communicating with the World Consumer#
6 Global Marketing Research# 15 Sales Management
7 Segmentation and Positioning# 16 Global Logistics and Distribution #
8 Global Competitive Analysis# 17 Export and Import Management#
9 Market Entry Decisions# 18 Organizing Global Marketing Efforts
19  E-commerce in Global Markets #