Consumer Analysis Notes
Notes will be posted for each major topic

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Introduction to Consumer Analysis, Decision making Culture and Subculture
Problem Recognition and Information Search Social Class and Reference Groups
Alternative Evaluation and Choice Households
Consumption and Post-Purchase Behavior Public Policy Issues for Consumers and Businesses
Symbols and Images Consumers with Disabilities and the ADA
Values and Lifestyles Consumers with Color Vision Confusions
Memory, Learning, and Perception Consumers and Society
Motivation, Emotion, and Involvement  
Consumer Attitudes  
Communication   

Review for Midterm Exam
Review For Final Exam