South Africa/Namibia Marketing Study Program Syllabus
School of Business – Camden, Rutgers University - Spring 2003
Professor Carol Kaufman-Scarborough, BSB 219
E-mail:  ckaufman@camden.rutgers.edu


ANNOUNCEMENTS - Please visit this area of the site frequently since I will post updated information
Jan. 23, 2003
FYI - summaries of critical emails are posted at this link. Please contact me if you need the full email sent to you.

Jan. 28, 2003
HI All:
Good to meet you all and get started on our South Africa adventure!  Cal just sent an important email yesterday. Please answer him ASAP!

So far, a few students have sent me ideas for their Experiential learning plus some questions. I thought that I'd relay my responses to all of you.
Questions:
1. Can I submit my experiential learning as I do it?  YES
2.  Do we have to read all the readings?  I'D LIKE YOU TO SCAN ALL OF THEM JUST AND WE'LL DISCUSS SOME IN CLASS AS TIME PERMITS.  FOR INSTANCE, LAST WEEK WE ACTUALLY WENT OVER SOME OF THE MATERIAL FROM THE FIRST SET OF READINGS IN OUR DISCUSSIONS. I'D LIKE TO POINT OUT A FEW OTHER ISSUES IN THOSE AND IN THE UPCOMING READINGS AS WELL.
3. What happens if I miss a class?  LET ME KNOW AS SOON AS POSSIBLE. AS YOU CAN SEE, TIME IS SHORT!

Here's what we'll do on Feb. 8th: February 8th:  10:00 to 2:00 pm with lunch break
1. We'll start right in with a few key points from the history and current issues readings.
2. We'll move right away to your discussion leadership of the Mathabane questions. Develop understanding of complex culture. We'll finish these before lunch.
3. Lunch break
4. We'll look at some of the management style issues in the readings listed below. 
5. We'll start to brainstorm on the marketing strategy issues that face a company doing business in South Africa. 
6. We'll give you time to discuss your topics for your Term Projects and possible ways to refine them.  Remember, all term project topics must be related to a Marketing question or problem that you define. 
 

Management Styles, Business Issues
Ghosh, Sudeshna (2001), “Ethnic Diversity and Managerial Effectivenss in South Africa,” Academy of Management Executive, Vol. 15, No. 3, 
136-167.

Mangaliso, Mzamo T. (2001), “Building Competitive Advantage from ubuntu :  Management Lessons from South Africa,” Academy of 
Management Executive, Vol. 15, No. 3, 23-33.

How important are ethics and social responsibility? - A multinational study of marketing professionals; Anusorn Singhapakdi and Kiran 
Karande; European Journal of Marketing, Bradford; 2001; Vol. 35, Iss. 1/2; pg. 133
 
 

Jan. 7, 2003
1. Readings are online!  Go to Rutgers Camden Library web site, go to Iris, click on "Reserve Desk", input "Scarborough" and click on "Instructor", choose "Carol Scarborough", click on South Africa readings.A listing of all readings will appear. Click on the desired reading and a URL will appear, taking you to that specific article in pdf format. 

2. NOTE:  the articles are also available in hardcopy at the Reserve Desk.

3. Meeting Dates are now set for Saturday January 25th, February 8th, March 1st, and April 12th, start time 10:00 am, lunch break, continue discussions until 2 pm. Meet in BSB 336. 

4. Books:  We currently have 13 students going, so it does not make sense to me to have separate assignments for UG and MBAs with such a small group. Given the reasonable prices of Kaffir Boy and The Lexus book, I will have you read both. Use the time before our first meeting to obtain both books. The first assignment will work through the discussion questions linked below. 

The books are readily available on online booksellers as described in my email. I also will have copies available for lending if needed.

5.  Kaffir Boy discussion questions - use these when you are reading Kaffir Boy.

6. Friedman Discussion Questions
 

Dec. 23, 2002
1. Initial contact:  Please email  the following information ASAP:
a. Name, preferred email and telephone contact information
b. Degree program and major
c. Tentative meeting dates will be set for Saturday January 25th, February 8th, and March 1st, start time 10:00 am, lunch break, continue discussions until 2 pm. Meet in BSB 336.