International Marketing – Review For Midterm Exam
Worth 15 points of your overall grade

Format for Exam:
Part 1: 25 multiple choice/tf/short fill ins (3 points each)
Part 2:  Three 5 –point essays
Part 3:  One 10-point essays
 

What you are responsible for:
Chapter 1 through 8, plus Ethics as indicated on syllabus
Online notes
Handouts
APPLICATION of tariff and nontariff barrier examples
Videos:  International negotiations video, Mc Donald's video, Hong Kong video
Nestle
JETRO example from web site
All class discussions
Exporters Handout
 

What you need to bring:  Exporters’ handout
 

What notes you need to review: notes sets  1 through 5

1   Cooperation and Protectionism
2   What Is the Impact of Geography and History?
3   Global Cultural Environment
4   Governmental Effects on Global Business
4a  The Role of Ethics
5   Global Marketing Research
 

What we’ll do in review:
Go over basic outline on syllabus selecting out key concepts to review
Go over sample questions
Give you hints to focus your work
 

Basic rationale for each major topic area: do you know key terms, can you provide an example, and can you apply course concepts?

Key term sample:  self-reference criterion, ethnocentrism, adiaphora, political risk, tariff barriers, nontariff barriers

Providing an example:
a. Give an example of a nontariff barrier and explain your logic
b. Describe what an FTZ is and give an example

Application:
Suppose that you are developing a new soup product in Campbell Soup's condensed soup division. You must investigate the potential for your product in several developing countries in South America and Africa. Describe your plan for research, using secondary and primary data. Please be sure to define all your terms.
 


 
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