Review for Consumer Analysis Final

When:   Thursday, May 5, from 2 to 5 pm

Format:
Exam Overview:
Part 1 has 25 questions that are worth 3 points each:            75 points
Part 2 has three short essays that are worth 5 points each:    15 points
Part 3 is a comprehensive essay worth 10 points:                  10 points
 

What’s Included:
Chapters 9 through 17
Websites used in class:  Executive planet, US Census Bureau, FTC, FDA
Non-text discussions:  Americans with Disabilities Act, public policy issues
Cutting edge topics from Term Project presentations
Video on Compulsive Consumption
 

Some Key Topics for your study:
Attitudes, beliefs, and affect
Fishbein model and how it works, comparison of several stimuli
Subjective norm, motivation to comply, normative beliefs

Communications model and process, encoding, decoding
Hierarchy of effects, AIDA model
Choosing effective sources, source credibility, attractiveness, etc
Communication techniques:  comparative marketing, counterarguing, etc.
Legal constraints in global markets

Characteristics of groups: norms, roles, etc.
Culture, high and low context, types, business gifts
Languages of culture
Subcultures in US as dominant host culture
Acculturation, consumer acculturation
Significant findings about Hispanic, Black, and Asian American subcultures
Age subcultures, Tweens, GenY, GenX, Baby Boomers, Seniors
Persons over 65 – fastest growing segment – but not homogeneous

Computation of Social Class, living room study, extensions to today, CSI
Reference groups, product and brand influence diagram
Types of reference groups, how they influence consumer behavior

Families and Household – differences, definitions, trends
Using Census site to find information on households, pitfalls in use
Required reading on web
Family Life Cycle – who’s missing?
Relevant roles in household decision making
Types of decision making – syncratic, autonomic, etc.

Public policy decisions, consumer Bill of Rights
Unit pricing, illiteracy
Consumers with Disabilities, mobility, color blindness

Consumer Analysis and Society
Portion distortion
Materialism
Compulsive shopping
Consumer culture – what are items that people expect to have? Is this changing?
Legal and/or Ethical Tests