Location Issues

This section contains manuscripts examining issues related to location in retailing

“Shopper and Retailer Perceptions of Relative Strengths and Weaknesses of Sixteen Business Districts”,ACRA, April 1983.A comparison of the perceptions of retailers and shoppers regarding the positive and negative aspects of sixteen Long Island business centers.

Burns, David , “Image Transference and Retail Site Location: An Intratype Analysis” ,NYC 1996 ,The focus of this paper is to investigate the image development of small, little-known retailers in shopping centers, particularly as they may be influenced be the other better known stores in the center.

Burns, David J., “Security and the Suburban Regional Shopping Mall: Where Should the Focus Lie?”,The thesis of this research is that fear of crime and personal safety are issues of great concern for consumers as well as retailers and mall managers alike and that consumers will tend to increase their purchases through nonstore based retailing through catalogs, televisions shopping and computer shopping in the future.

Burns, David J. and Dale M Rayman, , “Suburban Regional Shopping Mall Image: Relations with Mall Location and Mall Preference”,ACRA, Winter 1995.The objective of this study was to determine the images which individuals hold of the regional shopping center closest to their place of residence as well as a more distant regional shopping mall, and to relate these images with individuals’ stated mall preferences.

Burns, David J., Dale M. Lewinson and E. Terry Deidrick, “The Evolution of the Suburban Regional Shopping Mall” ,ACRA, Spring 1993.This article presents the historical development of suburban regional shopping malls and its related effects on the department stores. It concludes with an analysis of their status today and the causes of their difficulties.

Burns, David J., “Site Selection: Effects of Image Transference”, ACRA, Spring 1991.
This article discusses the fact that Site Selection is a critical issue in the ultimate success of a retail establishment. Unlike other primary decisions in retailing, the selection of a poor site is a difficult decision to change and is a decision which usually cannot be adequately compensated for by changes in other store attributes (Goldstucker, Bellenger, Stanley and Otto 1978; Stern and Sturdivant 1987). Site Selection is even more important for small retailers than it is for retail chains. Since most small retailers are not traffic generators - most are unable to attract large numbers of customers to their places of business solely on their accord (Nielson 1958) - they depend largely on the customer traffic generated by larger stores, or the "anchors" of a shopping area.  The objectives of this study is to investigate whether the image of the anchor store of a shopping complex will materially affect the image given to a small retailer existing in the same complex.

Feinberg, Richard A, Jennifer Meoli and Amy Rummel, “There's Something Social Happening at the Mall”,ACRA, January 1988.An explanation of the success of the retail mall, based on the idea that the mall is a socially stimulating environment. One study on the social behavior observed in a regional mall and a second study on the image of the mall are included.

Grassi, Mercia, “The Nation's Largest Single Regional Shopping Complex: Success or Failure” ,A brief presentation of the development of the King of Prussia regional mall with 2,468,000 total square feet. The center will have seven major department stores.

Ingene, Charles A., “The Effect of Scale, Localization and Urbanization Economies on Productivity in Retailing” ,AMA, 1984.Discusses how scale, localization and urbanization economies affect labor productivity in retailing in twelve important retail trades. The basis of this concept is in the production function.

Kinley, Tammy“Desired Shopping Center Attributes Based on Travel Motivations”
, ACRA Spring , Montreal 2003.The purpose of the study was to determine desired shopping center attributes based on the travel motivation of tourist shoppers.  Objectives of the study included identifying travel motivation for tourist shoppers, identifying categories of shopping center attributes desired by tourist shoppers, determining whether motivation for travel affects the tourist shoppers' desired shopping center attributes, and determining whether motivation for travel and desired shopping center attributes varied with the particular type of shopping center being patronized by the tourist shoppers in the sample.

Lester,Deborah, “Successful Tenant Mix Strategies for the 90's",ACRA, Spring 1991.For shopping malls to be successful, it is imperative that a thorough analysis be conducted to determine who the right tenants will be. This is more challenging than in the past. The right tenants then have to be matched with the appropriate environment that will ultimately lead to a complementary and profitable venture.

Levinson, Larry and Joseph Clithe, “Consumer Reaction to Urban Renewal: The Impact of Aesthetic Changes in Revitalizing Retailing” ,ACRA, Winter 1986.A study of consumer reaction to a downtown redevelopment project. Improvements in aesthetic aspects, increased promotional efforts and redesigned parking did not solve the problems of the lack of an anchor store and limited selections of merchandise.

Meoli, Jennifer,Richard Feinberg and Amy Rummel,ACRA, Spring 1988.The purpose of this paper was to outline the results of two studies designed to investigate the social nature of the retail mall.

Michaels, Pavols , “Merchants' Attitudes Towards the Central Business District Shopping Areas”,ACRA, Spring 1989.The preliminary results of a questionnaire survey conducted to collect attitudes toward shopping in Central Business Districts.

Niehm, Linda S. and Brenda Sternquist “Achieving Service Quality in Rural Markets: What it Really Means to Consumers and Retailers”,ACRA Spring  1998 (Washington, DC) This research attempts to identify the perceived meaning of service quality for rural customers and retailers in three economically diverse community settings. The study incorporates existing service and retailing literature, together with data from a 12-state study on rural retailing.

Petto, Anthony, “Promotional Strategies and Atmospheric Changes for Revitalizing a Major Downtown Mall”,ACRA Winter 1983.A study which provides information regarding shopper attitudes toward the downtown mall's effectiveness (specifically based on observation of Chicago State Street Mall). This study has attempted to determine, through personal survey techniques, whether the new mall has improved the shopping atmosphere and increased shopping, and the relative importance of proposed promotions and atmospheric changes for increasing shopping in the downtown mall.

Stone, R. William, “Factors Contributing to a Major Retailing Dilemma: Tomorrow's Diversified Shopping Center/Mall Concept”,Industry Data ACRA, Winter 1985.A description of the history of retail institutions from the colonial single store to the current confusing array of alternatives. The current shopping center is examined in the perspective of the historical trends and aberations in retailing.