Welcome to the Internet, the First Global Colony
By STEVE LOHR
In the beginning, there
was Pangaea. It was the
Earth's great land mass, the mother of all seven
continents, which broke
up 240 million years ago as
Earth's tectonic plates
moved apart. That was the last
global continent, until
now.
The Internet is the new one,
a cyber-Pangaea. But
unlike the original, this
global realm is not really
stateless. In many respects,
it is U.S. territory.
The odd thing is that many
of the pioneering
breakthroughs of the Internet
came from abroad,
especially Europe. The World
Wide Web, for example,
was created by an Oxford-educated
physicist, Tim
Berners-Lee, while working
in the shadow of the Swiss
Alps at the CERN physics
laboratory outside Geneva.
But Berners-Lee, like so
many emigrant technologists,
soon departed for the more
fertile soil of America,
where the innovations of
the Internet have flourished
remarkably. The causes cited
by way of explanation are
all ingredients that contribute
to the entrepreneurial
climate in the United States
-- venture capital financing,
close ties between business
and universities, flexible
labor markets, a deregulated
business environment, and
a culture that celebrates
risk-taking, ambition and
getting very, very rich.
The result is that the technology,
economics and culture
of the Internet feel awfully
American. The companies
that have cashed in on the
Internet from newcomers like
Amazon.com and Yahoo to
the established technology
suppliers like IBM, Sun
Microsystems, Cisco and
Microsoft are American.
By one estimate, U.S.
corporations collect 85
percent of the revenues from
the Internet business and
represent 95 percent of the
stock market value of Internet
companies.
English is the dominant language
of the Internet, found
on most Web sites and used
in most e-mail. Perhaps
most important, the culture
of the Net tends to be
informal and individualistic,
decentralized and hard to
control. This makes it the
preferred medium of
dissident groups in countries
around the world, and it
also makes it feel just
like home to American net
surfers. "The Internet is
profoundly disrespectful of
tradition, established order
and hierarchy, and that is
very American," observed
Fareed Zakaria, the
managing editor of Foreign
Affairs.
Economically, the Internet
is a transmitter of the kind of
relentless, consumer by
consumer competition that can
be volatile and destabilizing.
It has the astringent flavor
of free-market economics
embraced in America more
than elsewhere.
"If the United States government
had tried to come up
with a scheme to spread
its brand of capitalism and its
emphasis on political liberalism
around the world, it
couldn't have invented a
better model than the Internet,"
said Don Heath, president
of the Internet Society, an
international organization.
Neither the values of the
United States nor its faith in
their universal applicability
are universally welcome,
however, and the same may
be said of the Internet.
France and Germany, among
other nations, are
concerned that the Internet
economy may prove
impossible for nations to
regulate, and create such vast
inequality and rootlessness
among its citizens that they
will lose their sense of
social cohesion.
"Reasonable people understand
the Internet is a
technology platform, not
some form of American
imperialism," noted Gerhard
Schulmeyer, who heads
the U.S. arm of the big
German company Siemens.
"But the Internet moves rapidly
and is a disruptive
technology that threatens
institutions of all kinds,
companies and trade unions,
so it has added to the
sense in Europe that people's
backs are to the wall,"
Schulmeyer added.
Like much of America's influence
on the world, the
Internet lies in the arena
of what Joseph Nye, dean of
Harvard University's Kennedy
School of Government
terms "soft power." It's
like rock 'n' roll or American
movies, which earn lots
of money, to be sure, but
mainly influence other nations
by offering an
irresistible alternative
culture.
Still, despite America's
early Internet lead, the Web is
a vast expanse, accommodating
significant national and
linguistic differences.
"There is a lot more diversity on
the Internet than just looking
at the English-language
Web pages might suggest,
and it's getting more diverse
all the time," said Esther
Dyson, editor of Release 1.0,
a newsletter that focuses
on the Internet.
There is diversity, too,
in how people believe the
Internet should be allowed
to function. Europe, in
particular, has offered
plenty of resistance to the U.S.
self-regulatory approach
for handling personal data on
the Internet. The Europeans
believe that Internet
commerce poses a potentially
alarming threat to
privacy, and after two years
of negotiation, the two
sides have been unable to
reach agreement on common
principles.
Robert Litan, director of
economic studies at the
Brookings Institution, calls
the Internet privacy talks
represent a "new-era trade
dispute."
Today, nearly half of the
global online population
resides in the United States.
Forty four percent of
Americans have Internet
access at home or at work,
more than double the percentages
in Germany and
Britain, according to Jupiter
Communications. Only a
few Scandinavian countries,
notably Sweden, approach
the American level of Internet
access, the research firm
reports.
This edge in Internet use
is expected to decline steadily
as other countries, especially
Europe and Japan, close
the gap. And some industry
executives believe Europe
could quickly catch, perhaps
even surpass America, in
Internet technology as the
world moves beyond the
personal computer as the
primary device for cruising
the Net. In the coming "post-PC
era," they say, people
will increasingly use wireless
devices like "smart" cell
phones for e-mail, shopping
and information services
over the Internet. European
companies like Nokia hold
the global lead in the cell
phone market largely because
they rallied around a unified
European technology
standard, known as GSM (Global
System for Mobile
Communications), while U.S.
companies competed
with a handful of incompatible
standards.
But it is culture -- not
raw technology alone -- that will
determine whether the United
States retains its status as
the pre-eminent Internet
nation. David Braunschvig, a
managing director of Lazard
Freres & Co., is optimistic
about Europe and he insists
"there is no logical reason
why the U.S. should have
this de facto monopoly on
Internet innovation."
Braunschvig, whose doctorate
in computer science is
from the University of Paris,
says he tells his friends at
dinner parties in France
that all Europe with its 350
million people really needs
to produce is 30 or 40
entrepreneurs like Marc
Andreessen, who left college
to co-found Netscape, the
Internet browser pioneer.
"My European friends say,
Of course, we've produced
such people, but they have
moved to America," said
Braunschvig, who lives in
New York.